SwingSesh in Forbes!
So who else spotted SwingSesh in Forbes last week?
We met article author Adam Grant, at the HomeGymCon we attended in French Lick, Indiana this past April (great convention btw!). We chatted with him about our unique dual function equipment and how it is particularly suited to help busy families prioritize fitness without sacrificing quality time together.
Adam highlighted several examples of companies and how they adapted to changing market demand during the pandemic, SwingSesh included. Here's an excerpt from the article:
"As more people looked for ways to work out at home, the garage became a natural spot to transform into a gym space. But for many people, the garage serves other purposes (such as storage and car parking) and isn’t the most convenient place for gym equipment. Many people have space in their backyards—a spot many of us would like to spend more time in—but most fitness equipment isn’t purpose-built for the outdoors. SwingSesh is an example of a company that tapped into this market by creating combination backyard fitness and play equipment that is designed specifically for outdoor use.
Adapting to changes can be difficult for any business, but the impacts the Covid-19 pandemic had on daily life now have us hyper-aware of how rapidly businesses must be prepared to adapt. It’s increasingly important to have a creative team that can think through both customers’ current needs and how consumers' behaviors may be primed for change based on new or evolving environments. Working from home is a norm that is likely here to stay. While WFH certainly has benefits, including more time with family, it also means there have never been more distractions for mom and dad at home. For active parents, this translates to a need for better time management, which created an opportunity for companies to design products that help parents stay active while staying engaged with their kids. Increased distractions also mean more products could benefit from dual functions. Look for ways to provide quality products that can serve more than one short-lived purpose, particularly in the health and fitness space."
Read the full article on Forbes and check out our dual-purpose, time-saving equipment fitness playsets here!
